Jody Raines is my name and it's funny that when Google searches for me, I find the other Jody Raines who inhabit this planet.  Most of the blogging and writing that I do is for other people - not as much for myself or WebMarCom, but it's interesting because that's typically how I would think people would search for me.  Understanding that I have not used my name as a keyword makes it vulnerable to others who would use Jody Raines or WebMarCom as keywords.

Do you use your name as a keyword in your marketing programs or on your website?  Perhaps you should! Owning your name is part of branding.

Other tools that you can use are sources that have great authority and credibility.